Concrete Wave selects Codex to Develop their SkateShop App and Drive their Mobile Presence

Skateboarding magazine partners with Codex to offer mobile applications to readers and customers

FOR IMMEDIATE RELEASE

Codex, an innovator in the mobile internet for businesses, today announced that Concrete Wave Magazine has selected Codex to further develop its web presence with a new iPhone application.

Entering its ninth year, Concrete Wave Magazine covers all types of skateboarding and all types of skaters. Its goal is showcase the stories and photos that are not available in other skate media. The magazine is published and edited by Michael Brooke, author of the best selling book “The Concrete Wave (The History of Skateboarding)” and co-producer of a 52 part television series on skateboarding. Concrete Wave is more than just a magazine – it is the document of a new movement within skateboarding.

The magazine aims to extend its mobile presence in order to provide a new and exciting medium for its readers. The goal is to provide information and enhance its brand as the leading authority on skateboarding. The mobile app will also generate additional features and opportunities for advertisers.

“Everybody wins. Our readers are constantly looking for easy, fun and exciting ways to access the latest skateboarding information”, said Michael Brooke, Publisher of Concrete Wave. “Furthermore, advertisers are looking for innovative new ways to reach potential customers. This free application will compliment our magazine and web presence perfectly.”

As a leader in preparing businesses for the mobile internet, Codex offers products and services to help organisations achieve their marketing and IT strategies. Leveraging its suite of mobile modules, Codex develops mobile applications for businesses to reach both customers and employees.

“A decade ago, businesses started to recognise that a web presence would be critical in providing information to its customers, and productivity tools to its workforce. In 2010, the same is true of the mobile internet” said Michael Oh, co-founder of Codex. “Concrete Wave is leading the mobile Apps wave”.

For more information about Codex please visit www.codexdev.com.

About Codex

Codex provides technology and services to help organisations prepare for the mobile internet. Whether you are a large enterprise, small business, or public sector organisation, our team of experts is committed to helping you deliver outstanding mobile applications. Our team has a wealth of experience in delivering technology to some of the world’s largest organisations. We are headquartered in London with offices in Boston.

©Codex Development Ltd., 2010. The Codex logo and marks related to Codex products are either trademarks or registered trademarks of Codex Development Ltd. Other brand and product names contained herein may be trademarks or registered trademarks of their respective holders.

Thursday, 14th January, 2010